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Three Generations Securing Financial Futures

A family-led firm built on one core principle: Clients First. For three generations, we’ve supported individuals and organizations in building long-term financial stability through thoughtful planning and guidance.

Services

Clients First

Individuals & Families

We help families and individuals pursue their financial goals with tailored strategies for retirement, college funding, 401(k) distributions, and special needs planning.

Businesses

We help organizations design and manage retirement plans that serve as powerful recruitment and retention tools—offering tailored plan options, professional support, and executive benefits like nonqualified deferred compensation.

Non-Profits

We help mission-driven organizations manage reserve assets and endowment funds through customized portfolios, disciplined oversight, and strategic guidance.

Generational Insight. Measurable Impact.

Our approach is grounded in independence, integrity, and a deep commitment to doing what’s right for our clients. For generations, families and businesses have relied on us to provide objective guidance, thoughtful research, and a personalized experience.

Individuals

Organizations

Funds Managed

As of September 30th, 2025

Group photo of the employees at WWK Investments.

Who We Are

WWK Investments is a three-generation, family-owned firm rooted in a tradition that began in 1967 with Tom Welch. Today, his sons Daniel and Jason Welch, along with third-generation advisor Ryan Welch, lead the team in Northville, Michigan. What started in Dearborn has grown into a nationally recognized firm serving clients across the U.S. and Canada. With five advisors and a strong support staff, we bring deep experience and a client-first approach to every relationship.

Our History

At WWK Investments, we maintain a completely independent view. Our sole priority is our clients’ best interests. While publicly held brokerage firms must balance the needs of the firm, advisors, shareholders, and investors, our commitment is to our clients. Integrity is the foundation of our work and our greatest asset.